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Pharmaceuticals-Where’s the Brand Logic?: Branding Lessons and Strategy


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Pharmaceuticals-Where’s the Brand Logic?

Publisher ‏ : ‎ Informa Healthcare; 1st edition (7 June 2007)
Language ‏ : ‎ English
Paperback ‏ : ‎ 248 pages
ISBN-10 ‏ : ‎ 0789032597
ISBN-13 ‏ : ‎ 978-0789032591
Item Weight ‏ : ‎ 362 g
Dimensions ‏ : ‎ 15.24 x 1.4 x 22.86 cm
Country of Origin ‏ : ‎ India

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